Versatility is Campaigner’s power as an electronic mail advertising and marketing instrument. It provides a broad vary of automation choices, intensive third-party integrations, 24/7 dwell help, and aggressive pricing. Campaigner is a horny alternative for small and midsize companies due to its huge collection of templates and extremely customizable workflows that offer you some ways to handle your advertising and marketing endeavors. For its some ways to construct robust electronic mail advertising and marketing methods, Campaigner is a co-Editors’ Selection choose alongside the equally glorious Mailchimp.
This feature-rich answer is notably extra complicated than the small business-focused Mailchimp. If we evaluate Mailchimp to driving computerized, Campaigner could be akin to driving a stick shift. Neither answer is worse than the opposite, however Mailchimp has a newcomer-friendly expertise, whereas Campaigner provides extra choices and suppleness.
(Editors’ Observe: Campaigner is owned by Ziff Davis, PCMag’s father or mother firm.)
Campaigner’s Plans and Pricing
Campaigner revised its pricing and plan construction since we final reviewed it, paring down its companies to a few core tiers. E-commerce packages observe this identical three-plan construction, as do the brand new SMS and electronic mail advertising and marketing bundle.
Campaigner’s pricing has gone up, too. That is to be anticipated, nevertheless it additionally now not enables you to ship limitless electronic mail messages monthly. As a substitute, your ship restrict is capped at 6x the variety of contacts in your plan. So when you have 5,000 contacts in your Starter plan, you are capped at 30,000 emails.
Furthermore, Campaigner beforehand provided a $19.95 entry-level plan with a modest characteristic set and a 1,000-contact database. That plan was a perfect entry level for very small companies, however sadly, it’s no extra.
With that tier gone, the most affordable email-only plan on provide is Campaigner’s $59 monthly Starter plan. This allows you to deal with as much as 5,000 contacts and provides you segmentation, A/B testing, electronic mail HTML code enhancing, entry to the drag-and-drop editor, and greater than 900 prebuilt electronic mail templates to make use of and tweak. Emails despatched utilizing this tier nonetheless retain the Campaigner branding.
The subsequent tier is Important at $179 monthly. This plan expands your contact listing to 25,000 subscribers, removes Campaigner branding, provides e-commerce integrations, and localizes emails to facilitate communication with clients of their most well-liked languages.
The Superior plan ($649 month-to-month) consists of 100,000 contacts, enables you to create computerized workflows, and provides you API entry to raised combine with buyer information.
E-mail and SMS bundles embody all of the respective electronic mail options listed above, however add distinctive SMS monitoring and advertising and marketing instruments. These embody a free telephone quantity, 1,000 SMS sends, recurring SMS campaigns, customized SMS content material, segmentation, and geolocation concentrating on. You’ll be able to add these options to any of the three pricing tiers for an extra $45 monthly.
For e-commerce choices, the Starter plan prices $79.95 monthly and provides you limitless contacts with a 30,000 electronic mail cap. As well as, it has Magento and Shopify integration. Important ($99.95 monthly) and Superior ($149.95 monthly) do the identical, however with an electronic mail cap of 45,000 and 75,000, respectively. Should you want a tailor-made plan, contact Campaigner for a customized quote.
Getting Began With Campaigner
Registering an account is a simple affair. You confirm your electronic mail tackle, set a password, present a bank card quantity, and get began. Sadly, Campaigner lacks a free tier, however your first 30 days embody a full-featured trial.
Campaigner’s consumer interface is straightforward to navigate. A 3-dash “hamburger” menu icon on the highest left nook lists helpful shortcuts for beginning a marketing campaign, importing contacts, creating an Autoresponder, beginning an A/B cut up take a look at, or creating a brand new signup type. Important info is listed on the dashboard everytime you log in. This consists of just lately modified campaigns, contact development, marketing campaign exercise, and your present plan standing. From there, you may examine your contacts or refine campaigns.
Key classes are listed alongside the highest of the web page, which embody the Dashboard, Campaigns, Library, Contacts, Lists, Autoresponders, Experiments, Varieties, Workflow, and Studies. It’s simple to leap into particular duties, since Campaigner separates and defines every class.
E-mail Subscriber Lists in Campaigner
As soon as you’ve got acclimated your self to Campaigner’s settings, it is time to begin importing your contacts. You’ll be able to copy and paste your contacts straight into Campaigner, which is a traditional, time-consuming course of. Wish to add recordsdata? Campaigner helps varied codecs (CSV, VCF, XLS, or XLSX) for importing contacts. Campaigner even provides a template for this specific goal. It enables you to obtain an Excel file, edit and add to it as wanted, and add it along with your contacts. As soon as you’ve got added your contacts to Campaigner, you are prepared to start out your marketing campaign.
We examined the importation instrument with the offered Excel spreadsheet template by including our contacts to the sheet within the applicable fields and dropping the file into the Import Contacts web page. All our contacts had been appropriately imported and labeled, and Campaigner gave us the choice to make additional edits within the Handle Contacts submenu. There, you may enter extra info like a contact quantity, fax, and electronic mail format. You too can specify whether or not the contact is subscribed or unsubscribed. Nonetheless, Campaigner warns that unsubscribing a contact can’t be undone. This persists even should you delete the contact and add it anew. Unsubscribing is a everlasting change, so accomplish that sparingly.
Marketing campaign Creation in Campaigner
We jumped straight into the Marketing campaign part, which is the meat and potatoes of the e-mail advertising and marketing service. The Marketing campaign web page enables you to create a New Marketing campaign, select Recipients, Schedule and Ship, Edit, Resend, Delete, Copy, and Categorize the campaigns you might have created. Deciding on New Marketing campaign takes you to the template web page that permits you to select from greater than 40 completely different marketing campaign templates. These may be additional custom-made with 12 completely different layouts, together with promotion, weblog, publication, and e-commerce variations.
Whereas engaged on an electronic mail template, you may swap or take away photographs round, tweak hyperlinks, or add new components with the drag-and-drop instrument. Likewise, you may add textual content, video, social hyperlinks, or captions; alter the theme backgrounds and colours; modify alignments; and alter margins, dividers, and layouts. You are largely restricted by the template performance, however there are lots of instruments for creating distinctive electronic mail designs. As soon as you’ve got established your template, test it out in preview mode to see how your creation seems on desktop and cell shows.
Campaigner enables you to edit and create templates with HTML. That mentioned, the enchantment of companies like Campaigner and Mailchimp is that they provide templates to keep away from twiddling with HTML. The offered templates ought to offer you a superb vary of promoting choices. Should you later want greater than what’s provided, HTML is an explorable possibility.
There are lots of helpful options entrepreneurs can incorporate into their emails for attain and accessibility. Setting auto-replies, monitoring electronic mail replies, or providing readers a browser hyperlink to learn emails on-line reasonably than from their inboxes are only a few examples. This may be notably helpful with complicated, graphic-heavy designs. For experimentation functions, Campaigner enables you to group recipients into particular segments for cut up testing. You wish to do that to check marketing campaign variations to find out which performs higher with a given viewers. To get began, first group your viewers underneath a delegated Section or Mailing listing. When wrapping up a marketing campaign, you may alter the topic line, preheader, from identify, and the e-mail tackle related to a marketing campaign for testing functions. You too can allow conversion monitoring, Google Analytics, or tracked hyperlinks earlier than sending out your campaigns.
The Studies tab enables you to observe the success of your electronic mail or publication campaigns as soon as they have been despatched. A aspect menu on the left offers you particular report classes to examine, corresponding to click on and open price, replies, and unsubscribes. A helpful pie chart reveals the ratio of cell to desktop subscribers.
Campaigner’s dashboard is extra interesting and simpler to make use of than a variety of the interfaces we noticed in competing options, corresponding to GetResponse. For instance, the dashboard features a part referred to as Contact Development Abstract, which offers a view of your contacts’ interactions along with your campaigns for the final three months. This snapshot tallies the variety of arduous and tender bounces, and who’s subscribed or unsubscribed.
Auto Responders and Automation in Campaigner
All Campaigner plans include autoresponders. You’ll be able to customise these for particular triggers or actions, corresponding to an opened electronic mail or type submission. These are nice for reaching out to engaged clientele or clients who made a latest buy.
Entrepreneurs use autoresponders to nice impact, as these may be tailor-made to numerous actions. New subscribers can obtain a welcome electronic mail, for instance. You may also ship reductions to clients who made a latest buy or attain out to clients who deserted a buying cart. Campaigner offers you the instruments to trace this information and customise your autoresponders, accordingly. This consists of geolocation, conversion monitoring, and social media integration to do a greater job of following your subscribers.
Campaigner provides two autoresponder templates: Recurring and Triggered. Recurring emails are despatched on a preselected schedule. Triggered emails are reactive emails that hold your viewers engaged. These are simplified and streamlined choices, with templates for every designated goal (corresponding to a birthday, welcome, or win-back electronic mail).
You’ll be able to automate workflows for much more choices, although this characteristic is unique to Advance subscribers. These allow you to create an automatic mailing program through a helpful drag-and-drop system. By including triggers and actions to the automation chart, you higher target market subsections. If a demographic is not opening your emails inside a selected time restrict (say, per week, for instance), retarget them utilizing the automation instrument.
The audience-targeting possibility is sort of detailed; in actual fact, it may be a contact overwhelming at first. Nonetheless, workflow creation is comparatively simple when you chart a couple of. Campaigner is nice at alerting you everytime you fail to shut a sequence. You’ll be able to add or edit as many filters as you want, together with Contact Discipline, E-mail Motion, Kind Submission, and Record Membership. Likewise, you may select a marketing campaign and choose whether or not or to not contact an viewers primarily based on extra standards, corresponding to clock, open, ahead, reply, arduous or tender bounce, or unsubscribe. All of it turns into fairly granular, and you may set as many of those factors and situations as you want.
Sadly, there are not any helpful templates to observe when creating automated workflows. This may make the characteristic extra complicated than Campaigner’s different instruments, since you do not have an instance to ape. Additionally, situations are chosen through drop-down menus, so you could juggle a number of home windows when choosing these for every set off within the automation. This may grow to be annoying when growing a prolonged workflow. The general drag-and-drop performance is a cinch, however comfortably manipulating the workflow system might require a visit to Campaigner’s data base first. When completed, Campaigner enables you to validate the workflow to check whether or not it really works.
Campaigner’s Buyer Help and Information Base
Campaigner has a complete help system in place to help you in your advertising and marketing tasks. A handy headphones icon on the prime of the web page enables you to ping dwell chat for help immediately or ship an electronic mail for help to get to later. As well as, help is on the market 24/7, which is good. A number of different distributors additionally provide 24/7 help, together with HubSpot and Zoho Campaigns.
The service’s useful resource middle comprises an expansive Information Base full of articles for core Campaigner duties. These embody beginning a brand new electronic mail marketing campaign, making a mailing listing, and personalizing emails utilizing Merge Fields, to present a couple of examples. You too can watch webinars to be taught extra a couple of explicit subject. Should you can not discover a topic within the Well-liked area, enter your query or key phrases within the search bar to seek out what you want.
A High Selection for Succesful, Versatile E-mail Advertising
Campaigner is a superb instrument for midsize companies with excessive electronic mail advertising and marketing tempos or substantial contact lists. Its intuitive UI, highly effective electronic mail advertising and marketing management panel, help choices, and strong data base make it our Editors’ Selection winner for traditional electronic mail advertising and marketing automation. HubSpot Advertising edges out Campaigner by way of design and performance, and Salesforce Pardot is a extra strong, large-scale advertising and marketing answer. For its measurement and choices, nevertheless, Campaigner is a advisable service that your corporation can depend on for mass electronic mail methods and potent automation.
