Firstly, we should be aware of what is blogging? most people do not have proper knowledge of it and what they want from it? However, it started as a way to have an online weblog, by which a person would journal about their day. So, from “weblog” here comes the term “blog”. Like other new innovations on the internet, some entrepreneurs saw a marketing potential in blogs and from there blogging took oﬀ.
AGer then, it is not only used for marketing but also, it becomes home business in and in itself.
Most people are confused over what constitutes blogs over a website. The problem of this part is that many businesses use both, into a single web presence. But blog-post has two features that set it apart from a traditional website.
Whether it’s a mommy post in which a woman shares adventures in parenting, a business providing updates to its service or a food blog sharing new recipes.
- It allows readers engagement:
Its should oGen included in social media to provide a facility of comment to readers and have a discussion with blogger. Earlier, like websites has guest login. Blogs provide greater interaction than a traditional website.
There are many reasons that are why it is highly recommended:
- It is a great tool for SEO because SEO just loves new content.
- It provides an easy way to keep your clients and customers up-to-date on what’s going on, letting them know about new deals.
- It allows you to build trust and rapport with your prospects.
- It will help you in making money effortlessly.
- It is flexible and portable.
There is always a downside of everything in this universe, so there is some downside also:
Why is it so popular? because it works as a money-making and marketing tool. But this isn’t all unicorns and rainbows in the world of online income. Before starting a blog, you should consider these potential downsides:
- It requires a great deal of time. This means you have to generate content at least several times a week, which takes time.
- You need innovative and creative ideas to write about something. You can buy PLR content, and you have to modify it before posting on your blog.
- You have to oﬀer more than blog articles. AGer posting an article you need enough traﬃc to generate income. Nowadays, for a successful blog, you need email marketing, additional perks such as content upgrades, and an engaged social network.
- This is the last and most frustrating thing one can face in starting their career in blogging payoﬀ isn’t immediate although it’s very time-consuming with little payoﬀ in the beginning.
AGer all downside of blogs you might think that it is such a waste of time, it requires a lot of time and eﬀort, more than that it requires other marketing strategies that seem to get faster, high results.
Because, let’s face it: It requires a lot of time and eﬀort, and there are a lot of other marketing strategies that seem to get faster, bigger results. It’s very easy to switch by the newest object in a marketing toolbox when blogging seems old, rusty, and dinged up. But might surprise by knowing that it is still a useful tool in the age of Facebook, Instagram, and snap chat?
What is your goal for blogs?
I know everyone is smacking at me for saying this, but the answer depends on your goal.
Like, if you want to drive heavy traﬃc to a new launch or increase sales in a short period of time, within under 6 months to a year, then for sure it is not going to be
good bet — at least, not enough of its own.so if you are looking for fast results, there are many other strategies that will provide you to a particular hike faster
But according to most people, it is oGen (maybe not always) a pillar even in a content strategy that requires faster results; such as, driving heavy traﬃc to post via paid ads and then retargeting that traﬃc with an oﬀer oGen has a better conversion rate for a lower price. While on the other side, relying on it fully to support sales rarely works. Most people think that it is like a ﬁeld of dreams, if we write it, it will come true.
But most of the time this is proved false. OGen some blogger has been posting blogs regularly for a while and there is no hike in income from it. Then you should ask yourself, what are you doing to promote your content-post? Then you ﬁnd it blank. You this that people will just magically ﬁnd your posts without promotion is slim to none.
however, if you need traﬃc and leads a short period of time to support a sale or launch cycle, then you have to do more than a content-post. Blogging is a long term game.
This also requires a good follow-up email and lead magnet strategy to turn those visitors into customers. Most Remember point, to driving traﬃc isn’t the only metric you have to consider; you also need to know what happens to that traﬃc aGer the ﬁrst click that gets them to your site. You might surprise by knowing that it is only one part of the big picture.
Today, blogging still functions in that way as earlier, but a lot has changed. Still, it has become a proﬁtable online profession. As the internet is about new information and as we all know blogs provide information form relevant content. Where content plays a vital role in it, so yes it still worth it. If you are planning to start-up as a blogger, despite claims that no one wants to read long content, or that all content
will be delivered via video, the fact is, it is still an extremely viable and effective medium for creating content and building an online business.