Microsoft’s Edge has began rolling out handle bar adverts when developer browser customers are on Google’s Bard web site that encourages customers to attempt their Bing AI chatbot as an alternative.
According to developer and Twitter consumer Vitor de Lucca, a brand new developer model of Edge now shows an advert for Bing subsequent to the Google Bard URL. It’s also exhibiting up on the present Mac (model 114.0.1807.1) and PC variations of Microsoft Edge developer.
As The Verge notes, anybody that goes onto bard.google.com whereas utilizing Edge will spot a brand new animated slide that reads “evaluate solutions with the AI-powered new Bing within the upper-right nook of the handle bar. The textual content then slides to the fitting earlier than revealing a Bing icon, which as soon as clicked, launches Microsoft Edge’s new cut up view which permits customers to match Bing AI solutions with Google’s Bard.
In keeping with Neowin, the banner was additionally noticed in Microsoft Edge Canary Channel.
The Bing AI ad isn’t exactly new territory for Microsoft. For years, Bing users searching for Chrome have received a banner at the top of the results promoting Edge. That banner reads: “Microsoft Edge is powered by the same open source technology as Google Chrome, providing best in class web and extension compatibility.”
In February this year, Microsoft briefly took its ads even further by injecting two ads on the Chrome website earlier than swiftly eradicating them. The primary was a tiny pop-up telling customers to stay with Edge whereas the second full-size commercial appeared when customers begin downloading Chrome.