As for today, approximately 500 million blogs are running live on the internet. How does your blog stand out from the rest?
A study from www.growthbadger.com found out that 70 percent of bloggers who earn more than $50,000 a year are amongst the most active blog promoters/Marketers on the internet.
Blog promotion and marketing can be very confusing in the beginning, all thanks to the wide range of tools available over the internet to promote your content. However, with the right knowledge, planning, and patience you can use these available tools to increase your traffic and generate massive revenues.
Now, as we know the importance of Blog promotion/Marketing, this is the time to look a little deep and explore more into promoting your content. Since content promotion and marketing are a diversified field in itself, some aspects of it are universal. After exhaustive research and my personal experiences, I would like to share 7 simple ways to promote your blog. I would suggest you go through it first and then see what works best for you.
Note: – These steps require time and patience for their execution and hence these steps are to be followed patiently to achieve better results. You cannot increase your traffic overnight and hence you have to be regular to increase your blog traffic gradually.
Amazing content supported with relevant facts and data for your blog can do wonders for your blog traffic engagement. Proper, well-researched content would hit the appropriate audiences that will help your blog to get an audience that is going to follow. Thus invest your time on content and always try to specific. Most of the audience skim reads the content and hence being specific will not bore your audience. Given below are some of the important points to keep in mind while creating content for your blog.
a) Be Reliable – 94% of people who share blog posts online because they think it might be helpful to others. Creating a helpful, informative and easy to read content helps the audience develop trust and faith in the blog which helps you in acquiring a permanent audience.
b) Relate to the audience – Your content should be easy to digest, properly formatted, error-free and it should be relatable by the audience. A recent study showed that 70 percent of the audience shares the content because they find it relatable and helpful for others.
c) Visual Appeal- Support your content with relevant photos, videos, and snippets to make it look more attractive and informative. Use catchy headings, sub-headings, and bullets in your text as it increases readability and user experience.
a) Experiment with your content. Do share your posts as soon as you are done with writing and plan a schedule to repost your content on multiple social media platforms like Facebook, Instagram, Twitter, etc. It is advisable to repost your blog content on social media with different descriptions, images and hashtags each time as it would increase the number of visitors each time you repost your content. A simple reposting schedule for a week can be described as follows:
Day 1- Headline 1+Image 1+ Short description 1+hastag set1
Day 2- Headline 1+Image 1+ Short description 1+hastag set2
Day 3- Headline 1+Image 1+ Short description 2+hastag set1
Day 4- Headline 1+Image 2+ Short description 2+hastag set2
Day 5- Headline 2+Image 2+ Short description 1+hastag set1
Day 6- Headline 2+Image 2+ Short description 1+hastag set2
Day 7- Headline 2+Image 2+ Short description 2+hastag set1
This way, you can also plan to schedule a repost as per your requirements and analyze the results to increase traffic.
b) Research about the timings when most of your social media followers are active and share your posts at that time to increase traffic and engagement.
S.E.O stands for Search Engine Optimization which refers to techniques that are used to increase your google search results ranking. Today, about 95.9% of bloggers use Search Engine Optimization techniques for their blogs and hence it becomes one of the most important skills to learn to increase traffic. There are hundreds of resources online that you can use in order to learn Search Engine Optimization and if you are a WordPress blogger, you can start it by downloading Yoast-SEO plugin that provides free basic SEO for your blog.
4) Social Media
Social Media plays a very important role in promoting your content and getting an audience. Make sure to create your blog account on trending social media platforms like Facebook, Instagram, Twitter, Google+, etc. Share your blog links on these platforms and repost them as discussed earlier. Engage the audience by commenting and tagging, replying to the messages, liking comments and organizing fun events. Keep track of your social media engagements with tools available online and try to be more responsive to your followers. Promote various influencers and ask for a shoutout. Organize giveaways, contests to increase your presence to use social media to attract chunks of traffic on your blog.
5) Build trust
Trust building plays a very important role in getting permanent traffic on your blog. If a person can trust your blog, more likely he/she would share it with other people too. Trust-building is a sow and a gradual process and it requires patience and regularity. Given below are some tips on how you can build trust with your audience.
a) Always reply to the comments.
b) Offer a newsletter subscription.
c) Mind your tone while interacting with your audience.
d) Organize virtual meetups.
6) Paid promotions
Paid promotions help increase Social-Media visibility of your blog which helps you get noticed amongst the users and hence increase traffic. Most of the successful bloggers invest in paid promotions to increase traffic and earn revenue. According to a recent study, about 76% of internet Marketers use Facebook paid promotions to advertise their businesses. Paid promotions are proven to get exponential results within a limited time.
7) E-mail Marketing
E-mail marketing is one of the best methods to increase traffic on your blog. E-mail marketing is just like a never-ending loop that will fetch you traffic. E-mail marketing for a blog refers to the process of sending email alerts to the subscribers whenever a new post comes up so that they can explore it and share it with others. 21% of business bloggers send weekly posts to their subscribers over an email newsletter.